​A42 is a Group and a Brand for small, mid-sized museums in African towns, secondary cities and townships. 

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A42 museums are 

• Interdisciplinary, immersive and participative cultural destinations

• Authentic, Unique, African Experiences

• Committed to creativity-led transformation through integrating artists, designers and makers with heritage and scholarship

• For Millennials, Generation Z and Born Frees (non-exclusively)

• Integrating new technologies for visitor services and experience

• Impact driven- supporting social cohesion, wellness, pride, skills development

• Diverse and Inclusive- of stories, disciplines, staff, communities, and visitors

• Sustainable: Operational and Environmental