CREATIVE REPAIR STUDIO
Flipping Museums for Social Impact
MUSEUM
MAKEOVERS
We are a social start-up formed in 2024 in Johannesburg, South Africa. We are transforming under-utilized cultural infrastructure across the continent, into dynamic, sustainable centres for creative production and participatory, immersive experiences, rooted in place, heritage and indigenous knowledge.
We are developing a network of African cultural spaces where heritage and contemporary creativity meet.
We are on a mission to transform small museums, heritage sites, cultural villages and artist-run-centres across Africa into popular creative destinations for a new generation
By 2030, young Africans will make up 42 percent of the world’s youth
The A42 brand unites the transformed museums, cultural villages, heritage sites and creativity hubs into a network of locally rooted, creativity driven heritage experiences, stays and products by and for Millennials, and Gen Zs.
We aim to create and share regenerative African heritage experiences, powered by creativity, that connect people to the stories,knowledge, environment, and spirit of the places they live and visit.
OUR WORK
Culinary Heritage
Concept Retail
Compelling Branding
Dynamic Content Marketing
Experimental Projects
Immersive Design
Impactful Storytelling
Relevant Programs
Unique Events
Data-driven Visitor Services
Johannesburg
Hlabisa
Livingstone
Tulbagh
Genadendal
Sébikhotane
Aného and Glidji
Grand-Bassam
Accra
